8 reasons to add online video to your marketing plans

In this B2B Marketing post, John Dillon outlines the key trends that are lifting video to a must have marketing tool. To recap the trends:

  • Three quarters of marketers are planning to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.
  • Online video now accounts for 50% of all mobile traffic.
  • 52% of customers say that watching product videos makes them more confident in making an online purchase decision.
  • 92% of mobile video viewers share video content with others. Ensure you include memorable clips and a strong call to action that will prompt a response or online comments.

The full eight point post and the implications can be found here: http://www.b2bmarketing.net/blog/posts/2015/02/25/8-reasons-add-online-video-your-marketing-plans

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