Strategies to Improve Trade Promotion Performance

Edgewater Fullscope publishes an article I wrote exploring strategies to improve trade promotion performance: It's no secret that the last few years have been very challenging for brands and retailers struggling to grow shareholder value in a sluggish economy. Costs...

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CRM Trends in CPG

Edgewater Fullscope publishes an article I wrote exploring CRM trends in CPG as brands drive towards a 360 degree view of the customer and all interactions. For decades, consumer packaged goods brands (CPG) have leveraged Customer Relationship Management (CRM) solutions...

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