Edgewater Fullscope has published my blog post on the relationship between brands and retailers. Brands are competing for first place in the affections of retailers, through improved customer service and collaboration. Read the post in it's entirety HERE.
Edgewater Fullscope publishes an article I wrote exploring strategies to improve trade promotion performance: It's no secret that the last few years have been very challenging for brands and retailers struggling to grow shareholder value in a sluggish economy. Costs...