Over on "Business 2 Community" Bruce McKenzie posted a great article on three ways to use short video to extend your B2B sales reach. First it's important to remember that in B2B the buying decision is made by a team...
In this B2B Marketing post, John Dillon outlines the key trends that are lifting video to a must have marketing tool. To recap the trends: Three quarters of marketers are planning to add video to their sites, making it a...
With all due respect to Mae West's (Look her up kids) question on what interesting thing may be in your pocket, today we know the answer is a mobile phone. There are now more phones than people on the...
If like me you always thought Meetup.com was a dating site for hip singles, think again. I get excited just scanning my local meetup options: Data Scientists Meetups - This is a real thing and a great place to learn...
The title is a tongue-twister but this infographic video provides eye opening statistics on the prevalence of video in business. Bottom-line is if you're not leveraging video you're falling behind. http://youtu.be/VyqD0Vzo_K8
Just got a shout out from Microsoft with the second post of the Two Minute Videos series designed to give CRM users and administrators quick tips to solve problems and work more effectively.
MSDynamicsWorld.com published an article I wrote exploring the move from project software to "Product" software, the differences in priorities, and the differences in skills and process. Check it out HERE.
Edgewater Fullscope publishes an article I wrote exploring CRM trends in CPG as brands drive towards a 360 degree view of the customer and all interactions. For decades, consumer packaged goods brands (CPG) have leveraged Customer Relationship Management (CRM) solutions...