Use Short Videos for Better B2B Sales

Over on "Business 2 Community" Bruce McKenzie posted a great article on three ways to use short video to extend your B2B sales reach. First it's important to remember that in B2B the buying decision is made by a team...

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8 reasons to add online video to your marketing plans

In this B2B Marketing post, John Dillon outlines the key trends that are lifting video to a must have marketing tool. To recap the trends: Three quarters of marketers are planning to add video to their sites, making it a...

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Is that a video in your pocket, or are you just glad to see me? 75% say video!

  With all due respect to Mae West's (Look her up kids) question on what interesting thing may be in your pocket, today we know the answer is a mobile phone. There are now more phones than people on the...

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Meetup.com as a marketing resource

If like me you always thought Meetup.com was a dating site for hip singles, think again. I get excited just scanning my local meetup options: Data Scientists Meetups - This is a real thing and a great place to learn...

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Video about video marketing market

The title is a tongue-twister but this infographic video provides eye opening statistics on the prevalence of video in business. Bottom-line is if you're not leveraging video you're falling behind. http://youtu.be/VyqD0Vzo_K8

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Microsoft Dynamics gives a shout out

Just got a shout out from Microsoft with the second post of the Two Minute Videos series designed to give CRM users and administrators quick tips to solve problems and work more effectively.

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WHY Your Project is Not a Product

MSDynamicsWorld.com published an article I wrote exploring the move from project software to "Product" software, the differences in priorities, and the differences in skills and process. Check it out HERE.

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CRM Trends in CPG

Edgewater Fullscope publishes an article I wrote exploring CRM trends in CPG as brands drive towards a 360 degree view of the customer and all interactions. For decades, consumer packaged goods brands (CPG) have leveraged Customer Relationship Management (CRM) solutions...

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